Events

Keeping up with current events in any industry is more important now than ever, especially to a business owner. Education is the key to staying ahead of your competitor, knowing what they are doing before they do it. It's imperative to plan a few months ahead of any event, or particularly SEASONS. Back to school season is approaching fast and it's best to get a head start on your competitor's marketing plans. While your competitors are thinking of summer and all the glories it entails, get a jump on the back to school season. Plan your marketing strategy now and come August you have already branded your business in the minds of parents looking to buy the necessary, and unnecessary, products to send their lovely children off to school. Don't think this limits businesses to only grade school children, college is a HUGE money maker. Kids moving into dorms need appliances and furniture...and technology. Parents want to stay connected and kids want to stay in touch with friends, so phones, computers, mp3s are always huge. Also, bikes and scooters are popular for college aged kids moving/going back to college, to get around campus and cities. By utilizing the time you have before, you have ample time to implant your products in your consumers and create a need for your business. Have a great summer!

Nicole Mattison
Director of Business Development at Cumulus Broadcasting
nicole.mattison@cumulus.com
Direct-615-312-3471