Own it....

Marketing is about separating yourself from the crowd. There are hundreds and hundreds of restaurants in Nashville and surrounding areas, why would someone come to yours? Distinguish it from the others, what do YOU do the best??? Desserts and coffee, brunch, old historical site, does your whole family work there? Pick something that you do well and OWN IT. Then tell everyone, because they won't come unless they're invited. I was talking with a friend, Hugh Kirkpatrick, owner of the Dinner Bell for 9 years, a meat and three near Opry; in our conversation he mentioned something that may be common sense but struck me as intriguing. He said that as an restaurant owner if the stove broke, you fixed it, you bought another one if you had to because that affects the livelihood of your restaurant, your service flow. Not having a service flow is a problem, it's a broken stove, so how are you going to fix it? Brand yourself as something and let everyone know who you are, eventually they, or someone they know, will need your service.

I'm going to add in a bit of positive into the equation in that you HAVE TO BE POSITIVE, nothing ever comes to those who mope, everything is better with a positive attitude. In a positive mood comes the best ideas, usually when you aren't even looking.

Nicole Mattison
Director of Business Development at Cumulus Broadcasting
nicole.mattison@cumulus.com
Direct-615-312-3471